1.9. Publicity-informative system

The publicity-informative system is the special form of communication between an advertiser and potential users of goods and services. The system owns wide possibilities: not only brings necessary information, but also illustrates it brightly, forming demand of wide audience.

The name of the system conveys that its application is not limited to the recreation only of selling aids. Possibility to place information in the real-time mode allows applying the publicity-informative system in places, where it is necessary to inform plenty of people, such as at the stations, air-ports, shopping centers, supermarkets, shops, banks, restaurants and etc.

Initially complete automation of reproducing process of advertisement is laid up in conception, which eliminates a human factor in realization of the service. The functions of personnel are limited to control. Possibility of play-lists' change during a day. Every object independently works on the set program and applies to the server only for the update of the broadcasting program and advertisement on the beforehand set graph.

There are the following basic components in the control system: